Showing posts with label Ethnic Trail. Show all posts
Showing posts with label Ethnic Trail. Show all posts

Sunday, December 15, 2013

Malaysia

We are in beautiful Malaysia. Landed less than 48 hours ago and already sold almost half of our sarees and material!

The response is fabulous. And the reason is very simple - excellent material and variety at an Indian price!

There was this one place that we showed our sarees to and we left for home; before we reached home, they called and said they wanted to reserve one particular saree. (This is after they'd already bought one that they pre-ordered.)

People are booking their sarees and we are thinking of our next batch of sarees already!! 

The news of our sarees are going viral via word of mouth. We don't have a boutique to display our wares so we drive around and show people our stuff. We are enjoying it. I honestly would love for our customer base to grow simply via word of mouth, personal contact and the internet. Not looking at opening a boutique anytime now.

Go ahead and order/enquire your sarees via email. We will send you the details on cost etc. We alse cater to wedding sarees and party wear. If there is a specific type of saree you want, get in touch with us via email and we'll be more than happy to assist you.

Malaysia Boleh!!



Thursday, December 5, 2013

Introduction

Our maiden journey begins with the mysterious land of India. We start here simply because it is the one country with an array of diversity in cultures, languages, landscapes and more interestingly, for us, FASHION !

The one thing I am thankful for in this modern age is so beautifully summed up by the Dalai Lama who said,
                   
                  "Today, different ethnic groups and different nations come together due to common sense." 
 And if I may add, FASHION.

Yes, It's true!

Today, you're not always right about a person's roots just judging by their clothing. Most of the major cities around the world have become a melting pot of languages, races, fashion and now it is quite normal for an Arab to wear a saree or an Indian to wear a baju kurung. Hence, the term 'melting pot' is quite literal, and now it is possible for two people with different mindsets or creeds to come together as one. It is possible for humans to be more understanding of the other and more tolerable. Fashion now transcends borders, castes, creed and brings them all to a common creative platform. Maybe, silently it is doing its work in bringing peace in some way!



  एथनिक ट्रेल is the literal phonetic translation of Ethnic Trail in Hindi. 
(Hindi is the national language of India)




      Well, that was our language education for the day. 

Congratulations !




This is our first trail and sometime in the future we might move into other diverse ethnic fashion groups. Here's to this trail and the trails to come... Cheers!